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USA TODAY National Rates
Nov. 2008 |
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USA TODAY 2008 Rates for We the People |
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USA TODAY National Circulation |
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Mon-Thur: |
2,220,254 |
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Friday: |
2,567,381 |
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Unit |
Color |
Section |
Date |
Day |
Open Rate |
Flex Gross Rate |
Net Cost |
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Full Page |
BW |
News |
2 day option |
Mon-Thu |
$112,800 |
$81,216 |
$69,034 |
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Jr Page |
BW |
News |
2 day option |
Mon-Thu |
$93,500 |
$67,320 |
$57,222 |
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2/3 Page |
BW |
News |
2 day option |
Mon-Thu |
$90,100 |
$64,872 |
$55,141 |
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Half Page |
BW |
News |
2 day option |
Mon-Thu |
$73,200 |
$52,704 |
$44,798 |
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Unit |
Color |
Section |
Date |
Day |
Open Rate |
Flex Gross Rate |
Net Cost |
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Full Page |
BW |
2 section options |
fixed |
Friday |
$137,700 |
$99,144 |
$84,272 |
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Jr Page |
BW |
2 section options |
fixed |
Friday |
$114,000 |
$82,080 |
$69,768 |
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2/3 Page |
BW |
2 section options |
fixed |
Friday |
$109,900 |
$79,128 |
$67,259 |
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Half Page |
BW |
2 section options |
fixed |
Friday |
$89,500 |
$64,440 |
$54,774 |
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